Some twenty years ago in the small Finnish village of Klaukkala, three young boys were bored out of their minds. Klaukkala was a quiet place, with few attractions for three boys like us. So, to pass the time, we used to sneak out into the forest. In the glow of a campfire, we would share stories, laugh and do our stuff late into the night. In the forest, we could just be the boys we were.
Years passed. In Helsinki, on the wooden benches of Pyry’s sauna, our paths crossed again. It must have been the second or third round in the heat already, when we realized that we all shared one thing in common – a strong passion to unique watches. Bearing in mind that we were all inspired by the beauty of our forests, we decided to take action. Yet we didn’t quite know how to combine these two passions of ours. Then our eyes set on the three watches we had left lying on a wooden table.
That is when Aarni was born.
-Pyry, Niklas & Samuli The Founders
Aarni is a Finnish word for wild, untamed forest untouched by the hands of man.
Respect for the environment is paramount to Aarni, as the world is already full of rubbish and they do not want to be part of that chain but to create sustainable products from responsible materials.